Maetierra produces wine from the world-renowned Rioja region in Spain, but with a twist. Brainchild of José Miguel Arambarri Terrero, the brand wants to revolutionise wine-making, taking it out of the hands of the stuffy and pretentious.
Oenophiles have a bad rap. The image of glass-swirling snobs is surely enough to put a whole generation off ever appreciating good wine. However, through the help of some fun marketing and an avant-garde approach to production, Maetierra is reaching out to the common wine fan without forgetting its more than thousand-year-old Riojan roots. The Libalis collection is fruity, sophisticated, and yet totally drinkable. Suitable for posh, candle-lit dinners, and raucous house parties alike.